What do you think of when you hear "The Sky is Red"?
In our family, we immediately think of the Philadelphia Museum of Art. Well technically, when we see the Philadelphia Museum of Art we always think "the sky is red". If you think the association is random, you would be correct. However what it demonstrates is the simple ability to create an association between object and feeling. For us this happened when driving into Philadelphia and arguing (as only families do) about whether or not it was possible to force a memory or whether it had to be created naturally. Clearly it was the former of the two.
The concept of "forcing a memory" is the backbone of marketing and branding. It's why Bud Light and Pepsi spend millions of dollars on commercials during the Super Bowl. The challenge is creating a memory that connects your brand to your customers, without spending millions of dollars. Enter Red Sky Marketing ...